CONHECIMENTO

ESTUDO SEVEN SHADES OF MOBILE

If CES 2013 can teach a marketer anything, it is that everything–new technologies and consumer electronics included–is now shaped by consumer demand. Innovation for innovation’s sake simply does not cut it anymore, the consumer has the say that tr

MEET THE SCREENS

Earlier this year, we at BBDO/ Proximity Worldwide part nered with Microsoft to undertake an unprecedented global research study to better understand how today’s global media audience perceives and behaves around content consumed through different

CES

Although the Consumer Electronics Show (CES) is now over, having wrapped up less than a week ago, many of the key themes, products and services highlighted during the show will leave indelible impressions in the minds of the 160,000 plus attendees for the months ahead.

SIGA O DIGITAL LAB

The Digital Lab is a global digital thought leadership and strategic innovation practice powered by BBDO and Proximity Worldwide.